Blog PRO.Display

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

This time, the shopper encounters an accumulation of mistakes. Most of the product is inaccessible and barely visible and the product on display is different than the one marked on the POSM.
The difference is in the capacity of the bottles - 2 liters vs 1.8 liters in reality.
That's why it is a good idea to use AI and Photo Recognition systems such as PRO.Display, to control the quality of expositions.

A proper pricing strategy is very important for retailers, especially when it comes to promotions.

The majority of the price cut is covered by the producer of the promoted product, while some comes directly from the retailer’s margin. In addition, to maximize the effects, it is worth promoting important categories systematically. This is what promotional calendars are used for - to better manage promotion time and prices. When it comes to discount stores, due to the limited assortment, the case seems much simpler. But it turns out that this is not always the case, as you can see in the example of Lidl.

Lost opportunities

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

Lidl promo tactic

A proper pricing strategy is very important for retailers, especially when it comes to promotions.

Recent post

Lost opportunities

Promotional expositions are very important to producers and retailers, due to the cumulative and quick additional sales they bring.

Lidl promo tactic

A proper pricing strategy is very important for retailers, especially when it comes to promotions.

Recent post

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