Lindt in-store activation & brand building

09 April 2020

In order to take a break from the current situation, today we would like to talk about the BTL of one of the most pleasant product groups - chocolate.

We hope that some endorphins (the happiness hormone) will be released to your brain while you watch the attached video. That is how good marketing works at the point of sale – all you need to do is activate the customer’s senses and his brain will do the rest – and if the product is nearby…

TAGI: ProDisplay, InStoreActivation, lindt

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"Whiskey + chocolate" - an interesting "buy & get" promotion

26 April 2018

In this case, the selection of products / partners / brands is very interesting.

Most commonly selected products are those which are co-used or directed to the same target group. Here, most likely, similar positioning of the "premium" brands was taken into account as well as a similar graphic design, with the dominant black color (also "premium"). This combination looks very interesting and will definitely be noticed by customers, moreover both brands can benefit from it. In addition, these types of promotions are preferred by buyers because they receive the prize right away.

TAGI: promocja, whiskey, lindt, buy&get

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