For this kind of exposition, creativity is even more important than usual, so playful shapes and intensive, eye-catching colors are often used.

To increase sales, various SKUs from different categories are combined.

TAGI: TradeMarketing, PhotoRecognition, ProDisplay, AI, fmcg, kinder

One of the methods of increasement of exposition's ROI (return of investment) is maximizing sales from a given location. 

Ferrero found an interesting way to achieve this goal. They used a cardboard stand divided between 3 brands. 

TAGI: ProDisplay, Probspl, InStoreActivation, kinder, ferrero, nutella, tictac

We found a rare situation which we encountered in Lidl very interesting.

It was about Ferrero’s exposition in the checkout area, and more specifically its size. Such big expositions with such big POSM usually appear in hypermarkets. Interestingly, in terms of the size of this exposition, the product stock is relatively small, despite the fact that as many as 4 SKUs appeared on it.

TAGI: lidl, ProDisplay, Probspl, kinder, ferrero, storeactivation

Both Ferrero and Perfetti van Melle take great care of their product exposition in stores.

Some of their products even compete for the same shopper. When it comes to products made for children, producers try to draw kids’ attention to their products at all costs.

TAGI: Shopper, btl, Probspl, instore, kinder, perfetti, chupachups, ferrero