Żywiec Group (Heineken) non-alcoholic beer in-store activation

28 July 2020

Another year in which, for many beer producers, non-alcoholic beer generates the greatest opportunity to increase sales across the entire company.

New customers, new occasions to drink (e.g. drivers), better taste and the quality of non-alcoholic products translate into exposition priorities in shops.

TAGI: TradeMarketing, zywiec, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec

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Warka (Heineken) In-store activation

14 July 2020

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: TradeMarketing, ProDisplay, InStoreActivation, fmcg, heineken, grupazywiec, warka

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