Own Label exposition

28 October 2020

Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.

Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.

TAGI: trademarketing, carrefour, prodisplay, ai

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Carrefour in-store activation

25 June 2020

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.

TAGI: trademarketing, carrefour, prodisplay, instoreactivation, fmcg

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Carrefour & Beer - the beer category is one of the most important sales categories, regardless of store size

02 April 2019

At Carrefour Polska hypermarkets, we found very well-thought-out POS material, developing the retailer's expertise in the beer category, while at the same time referring to current consumer trends. Communication emphasizes the naturalness of the product, through the use of the wooden background and shelves, the visualization of a copper-brewing installation and good quality beer, which should be created on the basis of 3 main components of water, hop and malt.

TAGI: POSM, supermarket, carrefour, beer

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Promo Mix in Carrefour France

24 March 2019

In France, wine is the target category, which can be seen both by the size of the shelves, the width of the range, but also by the size of the promotional expositions.

TAGI: Shopper, trademarketing, btl, carrefour, probspl

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Multibuy PROMO

17 January 2019

It turns out that the mechanisms like "Buy more - you will get a discount" are popular not only in Poland but also in France.

TAGI: trademarketing, POSM, carrefour, promo

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