Mutual strengthening of activity at the point of sale.
Asahi, together with the marketing department of the Tyskie brand, have prepared a model expositor for a well-known brand, with strong ATL support.
Beer is one of the most important categories for each store.
In super- and hypermarkets, pallet expositions are typical secondary placements of beer. The display size is not enough to be visible to the Shopper in this environment. In-store activation is a huge challenge for producers’ Trade Marketing departments. Asahi (Kompania Piwowarska) shows us that it can be done.
TAGI: Shopper, TradeMarketing, asahi, kompaniapiwowarska, Probspl, InStoreActivation
Read More