Milka “in store theatre”

Wiktor Miałkowski
Wiktor Miałkowski
12 November 2019

In the scope of supporting its product “Joy Fills”, Milka introduced a highly modern POSM set to shops, which consists of a topper, shelf lines, dividers, a floor sticker and is also backlighted.

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The lightning was implemented with the use of LED which created a very interesting effect with both the shelves and the edges of dividers glowing.

If you'd like to download the high resolution photo click: photo1, photo2

TAGS: trademarketing, POSM, prodisplay, storeactivation, imagerecognition, milka