Both Ferrero and Perfetti van Melle take great care of their product exposition in stores.
Some of their products even compete for the same shopper. When it comes to products made for children, producers try to draw kids’ attention to their products at all costs.
This can be achieved with the shapes of racks or colorful communication, and in this case the Chupa Chups display is much more original. But another important factor which is similar for both companies is placing the product exposition at the height and within reach of its main consumers – children. We all know how difficult it is for a parent to get something out of the hand of a child who has just found something for himself.
