Impulse Sales still alive - the discussion amongst professionals as to whether the phenomenon of "Impulse Sales" is real or just a way for producers to win extra display space in the checkout zone has been going on for years.
Shopper research proves that as many as 66% of purchases of sweets and snacks are not fully planned, half of which are pure "Impulse" buys, i.e. "I did not plan this purchase at all, but I saw the product on the shelf and decided to buy it".
The attached photo shows the checkout zone in Biedronka and clearly proves that "Impulse" still works, especially given that there is a separate zone for sweets in the store.
By the way, you can also see the massive unrealised sales potential of Biedronka and the need for regular merchandising.
