Competitive edge building

Wiktor Miałkowski
Wiktor Miałkowski
30 January 2020

A great example of the fact that it is possible to get out of the price war and build a competitive advantage with innovation.

Henkel’s domestic detergents, which can be poured into your own containers at Rossmann.

dobry baner

An example of synergy between producer and retailer, where shoppers and the environment also benefit.

TAGS: prodisplay, Rossmann, storeactivation, innovation, henkel