Taking advantage of one consumption occasion connecting two goods.
Wiktor Miałkowski

Recent Posts
Cross Category promotional exposition
TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg
Read MoreDifferentiate or Die - Red Bull
Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.
TAGI: trademarketing, photorecognition, prodisplay, retail, aiinretail, ai, fmcg
Read MoreLipton in-store activation
Every well-known brand looks for a way to stand out in the store, since distinctiveness translates to higher sales.
The quality of such an exposition should support the distinguishing features of the brand and the product itself, while also building its uniqueness and justifying a higher price compared to own-brand and economic competitors.

TAGI: photorecognition, prodisplay, fmcg, lipton
Read MoreOwn Label exposition
Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.
Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.
TAGI: trademarketing, carrefour, prodisplay, ai
Read MoreDifferentiate or Die - Pepsi LED shelves
Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg
Read More