Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Cross Category promotional exposition

17 December 2020

Taking advantage of one consumption occasion connecting two goods.

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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Differentiate or Die - Red Bull

10 December 2020

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

TAGI: trademarketing, photorecognition, prodisplay, retail, aiinretail, ai, fmcg

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Lipton in-store activation

03 November 2020

Every well-known brand looks for a way to stand out in the store, since distinctiveness translates to higher sales.

The quality of such an exposition should support the distinguishing features of the brand and the product itself, while also building its uniqueness and justifying a higher price compared to own-brand and economic competitors.

Lipton_in-store_activation

TAGI: photorecognition, prodisplay, fmcg, lipton

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Own Label exposition

28 October 2020

Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.

Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.

TAGI: trademarketing, carrefour, prodisplay, ai

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Differentiate or Die - Pepsi LED shelves

22 October 2020

Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.

Pepsi LED shelves

TAGI: trademarketing, photorecognition, prodisplay, ai, fmcg

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