Wiktor Miałkowski

Wiktor Miałkowski
A manager with unique trade marketing and sales expertise. Very positive and target oriented person with very good interpersonal skills. More than 20 years of business experience, combining producers and retailers firms, confirmed by achieved results. Team management experience in leading up to 100 persons teams. Apart from the core business, an active coach and mentor, trainer in sales, management and coaching skills (e.g. Mars, Henkel, Kompania Piwowarska, Bic, Atlas).
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Recent Posts

Warka (Heineken) In-store activation

14 July 2020

Beer in the store during summer means high rotation, but only on the condition that proper stock levels and a distinctive display are provided.

If we can take it one step further beyond the beer zone using secondary placement, we have the perfect in-store activation.

TAGI: trademarketing, prodisplay, instoreactivation, fmcg, heineken, grupazywiec, warka

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PURE & Distinctive in-store communication

07 July 2020

CEDC's trade marketing has prepared very interesting paper stands to support the introduction of its new product from the "Rajskie Smaki" series.

It is worth emphasizing the very simple, visually attractive communication to the shopper, which is also consistent with the brand.

TAGI: trademarketing, cedc, prodisplay, instoreactivation, fmcg

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Perfect in-store activation

30 June 2020

The Schogetten trade marketing department has prepared a perfectly refined exposition of its chocolates.

Due to the tilting of the boxes, the products are displayed in such a way that the communication impact of the packaging fronts is multiplied.

TAGI: trademarketing, prodisplay, instoreactivation, fmcg, schogetten

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Carrefour in-store activation

25 June 2020

Unusual this time, because it is not about the POSM, but support for the store’s image and its offer at the level of the exposition itself.

Research on shoppers shows that one of the most important product categories for the image of product quality in stores is “fruit and vegetables”. The quality of products is one thing, but putting fruit and vegetables in wicker baskets dramatically strengthens shoppers’ perception of them as fresh and natural.

TAGI: trademarketing, carrefour, prodisplay, instoreactivation, fmcg

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Nestea in-store activation

23 June 2020

Another interesting example of solid strengthening of the in-store presence of a product.

Trade marketing by Maspex, which distributes Nestea on local markets, shows the creation of a set of cardboard POSM, a promotional tray and a pallet wrap.

TAGI: trademarketing, prodisplay, instoreactivation, maspex, fmcg, nestea

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