Taking advantage of one consumption occasion connecting two goods.
Many purchasing decisions are made directly at the store shelf, hence the quality of the exposition is extremely important.
Every well-known brand looks for a way to stand out in the store, since distinctiveness translates to higher sales.
The quality of such an exposition should support the distinguishing features of the brand and the product itself, while also building its uniqueness and justifying a higher price compared to own-brand and economic competitors.
Own labels, which are usually a cheaper alternative to branded products, often also have a very basic display.
Retailers have noticed, however, that in order to improve the perception of their own label, they must ensure the quality of the exposition and communications, which in turn will allow them to enter higher price segments.