When looking for additional sales, it is worth going with additional expositions outside your categories. Below you can see two good examples:
Maspex / Kubuś added their exposition to the category of carbonated and isotonic drinks and PepsiCo / Lay's added theirs next to refrigerators with small packages of carbonated drinks.
When searching for effective locations, it is always worth looking for places according to three rules:
- Well-known/mass products - the largest stream of customers.
- Complementary categories - products which are used along with each other or which fulfill the same need.
- Different categories, used by the same target group.
The largest manufacturers carefully monitor the implementation of their expositions in stores, including the use of photo recognition applications such as PRO.Display
If you'd like to download the high resolution photos click: photo1 & photo2.
